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Campaigners In Shrewsbury Call For Support In Fairtrade Fortnight 2015

  • Campaigners In Shrewsbury Call For Support In Fairtrade Fortnight 2015

Fairtrade Town Shrewsbury are calling on the local community to support Fairtrade Fortnight 2015 and bring about positive change for millions of farmers and workers in developing countries. Campaigners across Fairtrade Town Shrewsbury, and in the rest of the country, will share stories from the people who grow our favourite products, to remind everyone of the dramatic difference Fairtrade makes in their lives. All over Shrewsbury, there will be banners, posters and displays reminding shoppers of the difference they can make by changing to Fairtrade products, and encouraging businesses to switch to Fairtrade.

Miles Kenny from Fairtrade Town Shrewsbury said: 'Over the past 20 years, Fairtrade has paved the way for fairer and ethical trading but there is still a long way to go. Trade isn't working for the poorest farmers in the global south. We want to enable many more farmers and workers to benefit from the Fairtrade system, so they can receive a fairer deal too.'

70% of the world's food is produced by 500 million smallholder farmers, yet many of them remain trapped in chronic poverty while shoppers here enjoy the fruits of their labour at unrealistic prices. Fairtrade ensures farmers across the developing world receive a fair price for their produce; they then decide what the 'Fairtrade Premium' is spent on: it could be clean water, a new school or better health care provision. The community are also made aware of better environmental business practices.

Adam Gardner from the Fairtrade Foundation said: 'In 2015, we want to see more individuals and businesses buying and selling Fairtrade products in the UK. The more that people choose Fairtrade, the more farmers and workers will be empowered to improve their lives through the better terms of trade it offers.'

You can find out more about Fairtrade Fortnight, and how to get involved in your local area, at by visiting the Fairtrade website, by visiting the Shrewsbury Fairtrade website, or by following on Twitter.

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