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The Hive announces support from Film Hub North West Central

Thanks to support from Film Hub North West Central, the Hive in Shrewsbury is planning to reach wider audiences by introducing an exciting film programme for families, young people and those with special needs. Within the programme, the Hive aims to bring exciting and engaging films that people already love or may not have seen before, including some international releases, animations and short films. The support will also enable the Hive to bring in film directors to talk about the films, as well as pop-up cinema screenings to make the films more accessible for wider audiences.

The CEO of the Hive, Salla Virman says: “We are really excited to have this opportunity to put on some great films and other events to engage with wider and different audiences. Film is a really fantastic way to bring the family together - as well as explore different cultures. We want to give local people the opportunity to see films that are rarely available at mainstream cinemas as well as make the experience a relaxed one.

The Hive kicked off the film programme with 'Song of the Sea' in June, which attracted family audiences. The next films will include an Aardman season over the summer months, starting with Shaun the Sheep on the 29th of July. “We want to start off this fantastic programme by celebrating one of the UK’s greatest animation studios. Aardman have created some of the best-animated films in the world and we would love to bring some of their films to what may be a new audience of young people and families as well as people who know and love the films.”

The Hive has also launched weekly film clubs for young people, one for 11 to 15-year-olds as well as 16+ group, giving young people an opportunity to learn more about putting on films, as well as marketing, licencing and events management. This activity is free to join and the Hive welcomes more young people to take part.

Another strand of the work will be to see how more socially isolate older people could access film screenings.

Salla Virman also says that 'We are really grateful for Film Hub North West for the support as this will enable us to develop some great opportunities for everyone to access non-mainstream film and also educate and inspire the next generation.'

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