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Home » News » Hotel Chocolat opens new store in Shrewsbury

Hotel Chocolat opens new store in Shrewsbury

Luxury British chocolatier and cocoa grower, Hotel Chocolat, is delighted to announce the opening of a brand new store in Shrewsbury. This latest addition, which opens on 7th November forms part of the company’s boutique portfolio that boasts locations across the UK, Channel Islands and Europe.

This latest opening continues the company’s strong design ethos that successfully marries the dual personalities of Hotel Chocolat – namely the sophisticated, fashion-led side of its stylish products and the earthy, authentic aspects of a hands-on cocoa grower.  CEO, Angus Thirlwell explains, “Each and every one of our stores is designed to be a real sanctuary for our guests, which connects with the escapism of Hotel Chocolat – so we go to great lengths to ensure they are restful, elegant places that are easy to navigate.  But we also want them to reflect that we are one of the world’s few cocoa growing chocolatiers, which is why you’ll find weathered wooden cabinets going hand in hand with sleek, polished surfaces.”

At Hotel Chocolat you’ll find everything from elegant gift boxes of chocolate to your everyday chocolate fix, all made according to our mantra – More Cocoa, Less Sugar – for a satisfying cocoa hit. Our house white chocolate contains 36% cocoa – more than you’ll find in many milk chocolates – while our house milks are 40% and 50% and our house dark is 70%. 

That’s not to mention our range of rare and vintage chocolate bars, which includes single-origin chocolates made with premium cocoa from around the world, and even single-côte chocolate – made with beans from a specific terroir, or growing environment – the cocoa content of which can be up to 100%.

Looking for something unusual? For fans of a particular drink there are our cocoa-infused interpretations such as Cocoa Gin and Cocoa Beer, or our new teaolat: a light, all-natural infusion that blends herbs, spices and cacao shells for a refreshing cuppa that’s tailored to your mood. Meanwhile, foodies will love experimenting with our range of sweet and savoury condiments, including Spiced Cocoa Nib Ketchup, Cocoa Balsamic and Chocolate Orange Marmalade.

You can also set down your shopping bags and take a weight off at the café, over a range of drinks such as hot chocolates, Coffee Chocolat Lattes and teaolat, as well as snacks including our irresistible brownies. 

The Shrewsbury café is featuring our NEW cocoa nib Ice Cream of the Gods, which is exclusive to select stores only. Infused with St Lucian Theobroma cocoa nibs, direct translation ‘cacao, food of the gods’. It’s no wonder it tastes so heavenly!

Shrewsbury opens on 7th November and we’ll have a customer shopping day on 17th November. Visitors to the store on the customer shopping day will be treated to free chocolate samples, a glass of Hotel Chocolat’s prosecco to celebrate and 15% off throughout the store.  That’s as well as being able to discover the range of new season chocolates.