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Home » News » Models bring fashion X factor to Shrewsbury's shopping centres

Models bring fashion X factor to Shrewsbury's shopping centres

A stylish blend of fashion, music and dance brought glamour and glitz to Shrewsbury's busy Darwin and Pride Hill Shopping Centres on Saturday. The Centres played host to Pop Up Fashion with a team of four model-dancers regulars on top TV shows like X Factor and accompanied by presenter Mike Lockwood, staging a series of shows throughout the day.

On a busy Shrewsbury Saturday it brought crowds flocking to be entertained by the models parading the latest High Street fashions from the centre retailers.

New Look manager Emma Bates said: ""The models were very good and the show went very well and crowds have been gathering in the centres through the day."

Sam Bale, at River Island, was delighted with the event and she said: "It's been really good, very positive and it's been nice to see something different.

"They did a show with our fashions and it was a bit like a flash mob event and it was a lot of fun.

"We've had some very good customer feedback and hopefully we'll see more events like this - it would be good to do a kidswear one."

Tricia Grace, at Roman, said: "The models looked really good in our dresses and the show they did for us was great. It's brilliant to have events like this in the centres."

The series of 13 shows kicked off at 11am in the Pride Hill Shopping Centre and featuring New Look, Clarks, Next, Roman, F Hinds and Hotter Shoes.

The set moved on to the Darwin Centre to take in more fashions, jewellery and accessories from Warehouse, Blue Inc, River Island, Dorothy Perkins, Topshop, Soho, Ernest Jones, Laura Ashley, Claire's Accessories, Wallis, QVC, A&M, Marks & Spencer and Ernest Jones with beauty and styling demonstrations from Blow & Go and The Body Shop.

Mikey Lockwood, of organisers Maynineteen, said: "It was my first time in Shrewsbury and it's a lovely town and the models were very energetic from first to last and the event went very well.

"It was really successful and really busy with lots of happy shoppers and retailers and excellent feedback which is always good news."

Kevin Lockwood, Manager of the Darwin, Pride Hill and Riverside Shopping Centres, was also delighted with the way the day went and he said: "It was a brilliant day and it attracted a lot of attention with the centres very busy with shoppers.

"The models were great and the routines were very well executed and it brought a real touch of glamour and style to the town.

"It seemed to go very, very well and was a very well planned event. The reaction from the shops has been very positive and there seemed to be plenty of smiling faces here."