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Home » News » Shrewsbury’s independents showcase their big appeal on ‘Small Business Saturday’

Shrewsbury’s independents showcase their big appeal on ‘Small Business Saturday’

Shrewsbury Business Improvement District (BID) is calling on people to shop local and support independent traders on ‘Small Business Saturday’ this weekend.

Start-up enterprises to long-established names will be among those showcasing their individual appeal and customer service as part of a national campaign to celebrate and promote small businesses.

The first Saturday in December is traditionally a busy one as Christmas shopping steps up a gear and the town’s independents will use it as a platform to promote their varied and different offer.

Trish Donovan, Owner of Vinterior and Shrewsbury BID Board Member, said: “Shrewsbury’s small businesses play a big part in the town centre’s appeal as a successful shopping and leisure destination. With their specialist products and services, they add much to our thriving high street.”

Gill Gradwell, Director of Cooking Kneads, said: “We welcome people’s support and hope individuals recognise the importance of Shrewsbury’s independent offer, especially on Small Business Saturday.”

Last year in the UK, customers spent £623m with small businesses on Small Business Saturday, an increase of £119m or 24% on 2014.

Shrewsbury BID is supporting businesses and traders of all sizes throughout the key Christmas period with events and promotions to add to the festive buzz.

New this year is The Nutcracker Trail to encourage visitors to discover more of what the town centre has to offer. Ten distinctive 6ft 5ins high Nutcracker Kings will be placed at different locations and families and others will be invited to find the names of all ten. The answers can be entered in a draw with the chance to win an iPad Mini.

The trail opens on Tuesday 13th December and runs until Wednesday 28th December. Trail booklets can be picked up from the Visitor Information Centre or downloaded from the Nutcracker Trail page.