Businesses in Shrewsbury are very proud of their Purple Flag status for the town’s evening and night-time economy.
Purple Flag is similar to the Blue Flag for beaches, it’s a national award recognising excellence in the management of town and city centres after hours and an indicator of where to go for a good night out.
Since 2007, the programme has awarded Purple Flag status to 65 towns and cities in the UK and Ireland. The programme is managed by the Association of Town and City Management (ATCM) which works alongside a partnership of key stakeholder groups backed by Government, police and businesses, as well as the UK sponsors Diageo Great Britain.
In the Purple Flag report Shrewsbury is scored against five key criteria - Wellbeing, Broad Appeal, the Place as a destination and Policy (the sense of collaboration and purpose between sectors, agencies, service providers and policy makers). The Purple Flag assessors described Shrewsbury as a ‘very safe and secure town’ and highlighted the town’s mix of unique and quirky venues, independent and chain bars and real ale offer, with over 20 venues CAMRA listed.
The report also commended Team Shrewsbury and its strong partnership approach to improving and responding to issues in town. Team Shrewsbury includes Shropshire Council, Shrewsbury Town Council, Shrewsbury BID, West Mercia Police and Shrewsbury Street Pastors.
The Purple Flag assessors highlighted the town’s mix of unique and quirky venues.